Product discovery
Customer interviews, competitor reviews and problem framing, so you build for real needs rather than assumptions.
Product
Product management that turns ideas into products people use.
We help founders and product teams decide what to build, why, and in what order. From discovery and roadmaps to specifications and success metrics, we bring hands-on experience leading SaaS product teams and launching our own apps on the web and both app stores.
Overview
Most products don't fail because of code. They fail because of focus.
Teams build features nobody asked for, roadmaps drift with whoever shouted loudest, and launches happen without a clear idea of what success looks like. The result is wasted development time and products that never quite find their audience.
Good product management fixes that by tying every decision back to customer problems and measurable outcomes. We've led product in SaaS businesses and built products of our own, so we work at both levels: the strategy that sets direction, and the detailed specifications developers and designers can build from.
Services
What we do
Support across the whole product lifecycle, as a one-off project or an ongoing part of your team:
Strategy and roadmaps
A clear product vision and an outcome-based roadmap that sales, marketing and engineering can all get behind.
Prioritisation
Simple, transparent frameworks for deciding what to build next, and what not to build at all.
Specifications and user stories
Requirements, user flows and acceptance criteria detailed enough for designers, developers and AI coding tools to build from.
Metrics and analytics
North-star and activation metrics, event tracking plans and dashboards that show whether a release worked.
Launch planning
Pricing, packaging, app store listings and launch communications, coordinated with your lifecycle marketing.
Process
How we work
- 01
Discover
Understand your customers, market and goals through interviews, data and a review of the current product.
- 02
Define
Agree the problems worth solving, the target outcomes and the metrics that will measure them.
- 03
Plan
Turn priorities into a roadmap and detailed specifications your team can start building straight away.
- 04
Deliver and learn
Support the build through releases, then measure the results and feed them back into the roadmap.
What you get
- Discovery findings and opportunity map
- Product vision and outcome-based roadmap
- Prioritised backlog
- Specifications, user flows and acceptance criteria
- Event tracking plan and KPI dashboard
- Pricing and launch plan
- Interim or fractional product leadership
A good fit if
- You have an idea, but no clear plan for what to build first
- Your roadmap is a list of feature requests
- Developers are waiting on unclear requirements
- You've launched but can't tell what's working
- You need product leadership without a full-time hire
Work
Related work and reading
Products we've designed, built and shipped, and practical guides from our Resources section.
Brandblox
A no-code email builder that keeps every email on-brand.
View project →
One Update A Day
A 30-second daily check-in for a more balanced life.
View project →
Warroll
A free companion app that makes tabletop battles faster and easier to learn.
View project →
A lifecycle marketing framework for sustainable growth
A five-stage lifecycle marketing framework for B2B and B2C: Acquire, Activate, Adopt, Expand and Retain, with goals, time windows and example programmes.
Read article →FAQs
Frequently asked questions
Do you offer fractional or interim product management?
Yes. We can act as your product lead for a few days a week, setting strategy, running discovery and working with your designers and developers, until you're ready to hire full time.
Do you work with early-stage founders?
Yes. We regularly help founders shape an idea into a focused first version, and can take it all the way through to a launched product with our MVP development service.
What kinds of products do you work on?
Mostly SaaS platforms, B2B tools and consumer mobile apps, especially products where onboarding, engagement and retention matter.
How does product management connect to lifecycle marketing?
Closely. Activation, engagement and retention depend on both the product experience and the messaging around it. Because we do both, we can plan them together rather than in separate silos.
Contact
Let us take the stress out of managing your lifecycle marketing.
If you are interested in hearing how our lifecycle marketing services can help maximise your email channel and wider customer journey, fill in the form below and receive a FREE consultation. In our initial consultation, we will dive deeper into your unique requirements and learn how we can maximise your email channel for increased performance and conversions.