Brandblox
A no-code email builder that keeps every email on-brand.
View project →About
Lifecycle marketing, email and product, under one roof.
Ofishial Digital is the consultancy of James Craig, a CRM, lifecycle marketing and product leader who has spent more than 15 years designing, building and growing digital customer experiences for brands across the UK, Europe, Australia and New Zealand.
Our story
Hi, I'm James.
I started out as a graphic and digital designer in Australia, where a background in print taught me the value of strong grids and systems. That led into email design and development for brands like Mercedes-Benz and National Australia Bank, building and deploying hundreds of campaigns and migrating platforms along the way.
After moving to London, I moved client-side into marketing automation and CRM, leading lifecycle programmes, lead scoring and platform implementations at Intuit QuickBooks, BT and audibene across Salesforce Marketing Cloud, Adobe Campaign and more. I've since led CRM and lifecycle marketing for global consumer brands, turning CRM from a campaign channel into a core revenue driver.
Product has run alongside all of it. As Head of Product and acting Managing Director at email SaaS company MashrMail, I led product development, pricing and integrations with platforms like Salesforce Marketing Cloud, HubSpot and Adobe Marketo Engage. Today I design, build and launch my own products too, including the Brandblox email platform and apps on the web and Google Play.
I founded Ofishial Digital in 2017 to bring all of that together for clients: strategy and hands-on execution, lifecycle marketing and email production, product thinking and the technical skills to ship.
Approach
How we work
Strategy and execution
Comfortable in the boardroom and in the code. We plan the strategy and build the journeys, systems and products that deliver it.
Systems over one-offs
Design systems, modular emails and reusable journeys that make every campaign faster and more consistent than the last.
Measured by outcomes
Activation, retention and revenue, proven with holdouts and clean data, not opens and clicks alone.
Experience
Career highlights
- Now
Founder
Brandblox
A no-code, on-brand email builder for marketing teams.
- 2017–now
Founder and Lifecycle Marketing Consultant
Ofishial Digital
Lifecycle strategy, marketing automation, email design systems and product for clients across the UK, Europe and APAC.
- 2024–2026
Head of CRM
Global consumer brands
Led global CRM and marketing automation, scaling omnichannel lifecycle programmes across email, push, SMS and WhatsApp.
- 2022–2024
Head of Product and Managing Director (Acting)
MashrMail
Led product, pricing and operations for an email production SaaS, with integrations into the major email platforms.
- 2020–2021
CRM Implementation Manager
audibene
Automated lead nurture journeys on Salesforce Marketing Cloud across global markets, and a global email design system in Taxi for Email.
- 2019–2020
Digital Marketing Campaign Build Specialist
BT
Built a modular email design system in Adobe Campaign and hundreds of campaigns.
- 2017–2019
Marketing Automation and Email Deployment Manager
Intuit QuickBooks
Automated lifecycle programmes, lead nurturing and scoring integrated with Salesforce.
- 2008–2017
Digital Designer and Email Developer
Agencies in Melbourne and London
Email and digital design and development for brands including Mercedes-Benz, National Australia Bank and Three.
Our code powers the emails of some of the world's largest brands.
Work
Things we've built
Our own products, from SaaS to mobile apps. See all work.
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Let us take the stress out of managing your lifecycle marketing.
If you are interested in hearing how our lifecycle marketing services can help maximise your email channel and wider customer journey, fill in the form below and receive a FREE consultation. In our initial consultation, we will dive deeper into your unique requirements and learn how we can maximise your email channel for increased performance and conversions.