Work

Brandblox

A no-code email builder that keeps every email on-brand.

Type: SaaS platform
Platform: Web
Status: Live, in active development
Role: Founder: product strategy, design, development and go-to-market

The idea

After years of building email design systems for clients, the same problem kept coming up: marketing teams rebuild the same assets over and over, brand consistency collapses as teams and agencies grow, and production still depends on specialists who can code.

Brandblox turns a brand into a system of record and a library of reusable, brand-locked blocks, so anyone on a team can build on-brand emails without code and hand them off to the email platform they already use. It started life as a no-code prototype to validate the idea, and has since been rebuilt as a production code base designed for fast, AI-assisted development.

Features

What we built

Brand system of record

Colours, typography, spacing, buttons and messaging stored once, so every email starts from the same foundation.

Reusable content

Images, logos, subject lines and copy authored once and dropped into any email, with no copy-and-paste drift.

Brand-locked email builder

Drag-and-drop modules that teams can edit safely inside approved tokens, including interactive modules like carousels and tap-to-reveal.

Export to any platform

Production-ready HTML for Braze, Klaviyo, HubSpot, Mailchimp and more, with colour, type and buttons intact.

Multi-brand organisations

Agencies, regions and product lines run from one workspace, with clear separation between brands and team roles.

AI-assisted creation

Import a brand from a website URL, and generate on-brand copy and assets with a choice of AI models.

Under the hood

Technology

Next.js
TypeScript
Tailwind CSS
Cloudflare Workers
Neon Postgres
Drizzle ORM
Better Auth
Stripe
GrapeJS
Storybook
Mintlify
Workers AI

What we learned

Validate with a prototype, then rebuild properly. A no-code version proved the concept and the workflows before any infrastructure decisions were made.
A documented design system is a contract, not just for designers, but for AI coding agents too. It keeps a fast-moving code base consistent.
Billing, onboarding and in-app help are product features, not afterthoughts. They shape activation and retention as much as the core builder does.

Want something like this?

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