SaaS platforms
Multi-tenant web apps with sign-in, teams and roles, billing, admin tools and documentation.
Product
From idea to launched product, in weeks not months.
We design, build and launch minimum viable products: SaaS platforms, web apps and mobile apps for iOS and Android. Using modern frameworks, serverless infrastructure and AI-assisted development, we get a working product in front of real users quickly, so you can learn before you invest further.
Overview
The fastest way to validate an idea is to ship it.
Long specifications and lengthy agency builds burn budget before you know if anyone wants the product. An MVP takes the opposite approach: build the smallest version that solves a real problem, launch it, and let real usage tell you what to do next.
We've done exactly that with our own products, including a multi-tenant SaaS platform, a subscription mobile app on the app stores, a real-time web app and Android games. AI-assisted development lets a small team move remarkably fast, and our product and lifecycle experience means the MVP is built to be measured and grown, not just demoed.
Services
What we build
Production-quality products, designed to launch and scale:
Mobile apps
iOS and Android apps from a single code base, published to the App Store and Google Play.
Web apps and PWAs
Fast, installable web apps that work offline and feel native on any device.
Real-time features
Shared rooms, live updates and collaboration built on edge infrastructure.
Payments and subscriptions
Stripe and in-app subscriptions with trials, plans and entitlements set up correctly from day one.
Analytics and lifecycle hooks
Event tracking, onboarding emails and push notifications built in, so you can measure and grow from launch.
Process
How we work
- 01
Scope
Define the core problem, the smallest feature set that solves it, and how success will be measured.
- 02
Design
Map user flows and design the key screens, using a design system so the product stays consistent as it grows.
- 03
Build
Develop in short cycles with regular demos, using proven frameworks and serverless infrastructure.
- 04
Launch and iterate
Ship to real users, set up analytics and app store listings, then improve based on what the data shows.
What you get
- Scoped MVP plan and feature list
- User flows and screen designs
- Working web or mobile product
- Authentication, billing and admin tools
- Hosting, analytics and error monitoring
- App store submission and listings
- Handover documentation and code ownership
A good fit if
- You have a validated problem and need a first version fast
- You want to test an idea before raising or hiring
- Your no-code prototype has outgrown its platform
- You need an internal tool or customer portal
- You want to own the code and infrastructure outright
Work
Products we've built
Products we've designed, built and shipped, and practical guides from our Resources section.
Brandblox
A no-code email builder that keeps every email on-brand.
View project →
One Update A Day
A 30-second daily check-in for a more balanced life.
View project →
Warroll
A free companion app that makes tabletop battles faster and easier to learn.
View project →
Glyph Toys for Nothing Phone
Two Glyph Toys that bring the back of the Nothing Phone (3) to life.
View project →FAQs
Frequently asked questions
Which technologies do you use?
Typically TypeScript with React and Next.js for the web, Expo and React Native for mobile, and serverless infrastructure such as Cloudflare Workers, Firebase or Postgres. We choose what suits the product, and you own all of the code.
What do you mean by AI-assisted development?
We use AI coding tools to speed up the routine parts of development, such as scaffolding, tests and repetitive code, while we stay responsible for architecture, quality, security and the product decisions. It means a small team can deliver much more, faster.
Can you rebuild a no-code prototype in code?
Yes. We've migrated our own product from a no-code prototype to a production code base, keeping what worked and fixing the limitations that come with no-code platforms.
What happens after launch?
We can keep iterating with you, hand the product over to your own team with documentation, or support growth through our product-led growth and lifecycle marketing services.
Contact
Let us take the stress out of managing your lifecycle marketing.
If you are interested in hearing how our lifecycle marketing services can help maximise your email channel and wider customer journey, fill in the form below and receive a FREE consultation. In our initial consultation, we will dive deeper into your unique requirements and learn how we can maximise your email channel for increased performance and conversions.